CU Finance Products is led and editorially supported by Michael and Emilia Aufmuth, the agency principals who co-founded Elite FI Partners. Their public profiles connect this site’s educational work to named, verifiable leadership.
Leadership relationship
Michael and Emilia provide the Elite FI Partners leadership foundation. CU Finance Products applies their F&I, training, operational, and implementation experience to a credit-union-specific member-protection context.
MD
Author and editorial lead
Michael Dean Aufmuth
Agency Principal, Elite FI Partners
Michael began his automotive career in 1997 and has worked across sales, management, F&I, dealership operations, technology, product programs, and adaptive training. He co-founded Elite FI Partners in 2019.
Primary perspective
Program strategy, F&I product programs, adaptive training, dynamic coaching, workflow, and implementation.
Contribution to this site
Michael serves as author and editorial lead, connecting product and program concepts to practical lending, training, technology, and member-education decisions.
Automotive career beginning in 1997
Dealership sales, management, F&I, and general-management experience
Emilia co-founded Elite FI Partners and leads operations, partner support, and the processes that help turn product and training strategy into consistent execution.
Primary perspective
Agency operations, partner service, implementation oversight, administrator relationships, and consistent program execution.
Contribution to this site
Emilia provides operational review, testing whether educational guidance accounts for responsibilities, handoffs, member support, documentation, escalation, and sustainable execution.
Professional career beginning in 1998
Dealership operations, finance, sales, and insurance experience
How Elite FI Partners connects to CU Finance Products.
Elite FI Partners provides the broader F&I product, operations, implementation, training, and coaching foundation. CU Finance Products narrows that experience to member education, voluntary choice, direct and indirect credit-union lending, post-closing support, provider oversight, and credit-union governance.
Long-form resources identify who wrote the material and who reviewed its operational implications. That attribution supports transparency while preserving clear limits around the type of guidance provided.
01 · Author perspective
Frame the member, product, lending, workflow, training, and governance question in practical terms.
02 · Operational review
Challenge assumptions about ownership, documentation, servicing, cancellations, refunds, escalation, and execution.
03 · Source and scope review
Use current primary sources where appropriate and distinguish general education from facts that require institution-specific verification.
04 · Published boundaries
State clearly that credit-union legal, compliance, risk, security, product, provider, and governance review still controls.