CU Finance Products is the credit-union-focused extension of Elite FI Partners—created to help credit unions evaluate and build member-first GAP and vehicle-service-contract programs, with additional products considered selectively when they fit member needs and the credit union’s strategy.
Elite FI Partners provides the broader F&I foundation. CU Finance Products applies that focus specifically to credit unions, their employees, and the members they serve.
CU Finance Products gives credit unions a dedicated place to explore member-protection products, program design, lending-workflow support, training, implementation, and ongoing governance through a member-first lens.
CU Finance Products educational content is developed and reviewed through the operating perspective of Elite FI Partners. Public profiles provide additional background and source identity.
Agency Principal, Elite FI Partners
Michael began his automotive career in 1997 and has worked across sales, management, F&I, dealership operations, technology, product programs, and adaptive training. He co-founded Elite FI Partners in 2019.
View editorial profile →Agency Principal, Elite FI Partners
Emilia co-founded Elite FI Partners and leads operations, partner support, and the processes that help turn product and training strategy into consistent execution.
View editorial profile →A credit union’s relationship with a member extends beyond a single transaction. That changes how protection products should be selected, explained, documented, and supported.
The opportunity is not merely to attach products to loans. It is to help eligible members consider risks at a relevant moment, make a voluntary and informed choice, and know where to turn if they need help later.
Program support centered on structure, eligibility, member explanation, contracting, total-loss servicing, cancellation, refunds, and oversight.
Explore GAP →Program support centered on contract accuracy, member relevance, coverage and limitations, administrator service, claims, cancellation, and training.
Explore service contracts →The site is intentionally narrower than a general F&I offering. It brings the Elite FI Partners relationship into a member-first credit union context.
These public biographies are drawn from Elite FI Partners’ current team profiles. CU Finance Products applies that F&I, operations, training, and support foundation to a credit-union-specific member-service model.
Michael began his automotive career in 1997, held dealership roles through general management, moved to the agency side in 2013, and now leads Elite FI Partners with a focus on adaptive training, dynamic coaching, and continuous development.
View the Elite FI Partners profile ↗Emilia began her professional career in administration in 1998, helped launch the general agency in 2013, co-founded Elite FI Partners in 2019, and oversees operations and partner support.
View the Elite FI Partners profile ↗Elite FI Partners’ public company story identifies Michael and Emilia Aufmuth as agency principals and states that they co-founded Elite FI Partners in 2019.
The principals provide the parent-company leadership foundation. Specific credit-union program assignments are confirmed during discovery across four practical responsibilities.
Organizes credit-union goals, lending channels, member needs, stakeholders, and program decisions.
Coordinates questions around product structure, contracts, providers, administrators, eligibility, servicing, and jurisdictions.
Aligns operating responsibilities, compatible lending workflows, testing, launch gates, and ongoing support.
Prepares role-specific learning, manager visibility, coaching, reinforcement, and member-service standards.
Named relationships, product availability, capabilities, and program scope should be supported by current documentation—not broad website claims.
Start a program review →Begin with the financial or ownership risk a suitable product may help address—not a quota or generic pitch.
Explain voluntary status, total cost, material coverage, exclusions, limits, cancellation, and next steps before asking for a decision.
Confirm provider, administrator, contract, eligibility, jurisdiction, and workflow facts before publishing or presenting them.
Keep strategy, legal review, compliance, product approval, employee authority, and governance with the credit union.
Design for documents, questions, claims support, cancellation, refunds, complaints, and escalation after the loan closes.
CU Finance Products can help organize and support program design and execution. The credit union and its qualified advisors retain responsibility for their own decisions.
Review our trust standards →Discovery, product-program planning, implementation coordination, workflow design, training, launch support, and structured improvement.
Underwriting, legal advice, compliance approval, vendor due diligence, information-security review, accounting decisions, or board and management governance.
Product approval, universal availability, guaranteed integrations, specific member outcomes, revenue, profitability, or compliance.
Start with a practical review of member needs, lending channels, workflows, employee readiness, and program priorities.